up & up (Target store brand)
Target private label
64/100Strong fit
on a balanced view of all values
Price per diaper: Strong. Target lists its own up & up Disposable Diapers, Size 4, 200 count, at $36.99, which is $0.18 per diaper, the cheapest of any diaper in this comparison priced by count. source↗ 2026
2 independent sourcestarget.com · epa.gov
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An honest, sourced verdict from Conscious Consuming. Choose by your values, not by who pays.